Before you continue, please read this brilliant article by @danpallotta.
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In regards to the article- there is a commenter that is complaining of charities constantly asking for his/her money. I would like to ask this person to open their eyes and take a look around. Every advertisement that we’ve ever seen is a corporation, company, agency, campaign, or individual asking for your money, your time, or some other sort of resource. If they didn’t need something from you, you wouldn’t hear from them. So why, when charities make an ask, do we expect them to beg rather than play by the same rules as everyone else?
It’s a shame that those who are not operating inside the “non-profit sector” have set the standards for how non-profits should be run. It simply doesn’t make sense, and the way we view charity work needs a complete overhaul.
I believe with all of my heart that if corporations, companies, and non-profits tried harder to communicate their heart, their mind, and the ideas that drive them rather than simply push a product, the playing-field that these organizations operate on would look much different. As the wonderful @simonsinek says: “People don’t buy what you do, they buy why you do it.”
We can do better. As business owners, as consumers, and as communicators.
